Consumers are increasingly demanding FRP profile products. Therefore, if FRP companies want to establish their own brands and stand out in the fiercely competitive market, they need to seize the new opportunities of the Internet and fully cater to the personalities of consumers. Only in this way can we successfully enter this big market.
1. The development of the Internet, especially the mobile Internet, has diversified people's shopping channels, while decentralizing traditional marketing methods. Many traditional sales markets have been classified and marketing channels have been weakened. But it is this weakening that promotes market segmentation. In fact, due to the decentralization of marketing, some FRP profile brands have lost the market, and some brands have found a market. These brands often win with their distinctive characteristics, specialize in the market or consumer groups with their own unique personalities, and develop rapidly.
Second, judging from the current status of the consumer market, with the advent of the era of individuality, the pursuit of popularization has been difficult to meet market demand, and it has also become an obstacle to the continued development of some brands. In recent years, customization of FRP profiles has quietly become a trend. Personalization is becoming people's new consumption concept. People increasingly feel that quality is not full of signs, but in line with their own personality.
3. Today, the market is gradually transformed into a buyer's market through a seller's market. Consumers' demand for FRP profiles is not only satisfaction and brand, but also depends on whether the brand has personality and whether it meets their own preferences. Consumers are increasingly looking at it. The demands on the brand are getting higher and higher. I believe that on cold days, without a brand's style, customers will gradually decrease.
Therefore, under the background that personalization has become people's pursuit of new consumer concepts, FRP profile manufacturers can only enter the market easily if they segment the market and value individuality.
Features of FRP profiles:
1. High quality and high strength: only 1/4-1/5 of the weight of carbon steel, but its elasticity exceeds that of carbon steel, but its strength is comparable to that of alloy steel. Therefore, it is widely used in products that require weight reduction such as aviation, rockets, high-pressure vessels, and auto parts.
2. Corrosion resistance: FRP materials have good corrosion resistance. The atmosphere, water, acids and alkalis of different degrees can resist the corrosion of oils and solvents. In the anti-corrosion industry, it has gradually replaced stainless steel, metal, and wood. Wait.
3. Insulation: Good insulation, used in electric power, such as protecting cables, cable supports, etc.
4. Good thermal function: heat insulation and insulation, it is an ideal thermal protection and combustion resistant material, which can protect the aircraft against high-speed airflow under 2000.
5. Leakage prevention: FRP profiles have high density and smooth inner walls, which can be used to transmit liquid media. No leakage occurs during the transmission process, which can reduce water quality and soil pollution caused by leakage.