The price competition of FRP tiles is very fierce. Insiders in the FRP tile industry say that overseas acquisitions pay the most attention to quality, and companies blindly seeking low prices may lose orders!
For a long time, the relatively low production cost is an important advantage for a large number of Chinese export enterprises to win overseas orders. Since the beginning of this year, with the weakening of overseas demand, the competition for orders has become increasingly fierce. It has become a practical choice for many export companies to compete by reducing prices. However, some overseas buyers here stated in an interview with reporters that when choosing suppliers, Their primary consideration is not price, and exporting companies winning orders is not the lower the better.
Weak orders heat up the race
Since 2011, affected by factors such as the weak international economic recovery and the appreciation of the RMB, the growth rate of my country's foreign trade exports has dropped significantly: . Taking plastic building materials (glass reinforced plastic tiles) as an example, according to statistics, the national shipment value of plastic building materials (glass reinforced plastic tiles) increased by 24.67% year-on-year, down 10.75 percentage points from the same period last year.
Weak increase in export orders has intensified the competition among companies. It is worth noting that many small and medium-sized export enterprises hope to find orders as soon as possible due to financial and operational pressure. In order to implement orders, some enterprises are hungry for food: no matter how thin the profit and the small amount, they will not let it go. With the overall shrinking of orders in European and American markets, it has become a practical choice for many companies to seize the order and survive as much as possible through the superior advantage of lower product quotations.
It is difficult to obtain orders at low prices
However, the low price strategy does not necessarily bring life-saving orders to enterprises. Some overseas acquirers indicated in an interview with reporters that the primary factor to consider when choosing suppliers is not price. If exporters want to win the competition order, not the lower the price, the better. The first thing to check with suppliers is whether they can better provide global services and their overall service levels. On this basis, prices will be looked at. Generally speaking, suppliers need to communicate with each other before they can make reasonable quotations. Assuming that the supplier will quote a very low price soon, it will make the buyer think that it does not really understand the demand and compare the quotation. What we pay more attention to is the composition of the quotation, is it clear? Assuming it is expensive, where is it expensive?
Overseas acquisitions pay the most attention to product quality
It should be noticed by exporters that blindly seeking the advantage of low prices may lose orders. For overseas acquisition managers, the quality defects of the acquired products are likely to cause them to lose their jobs, so the most important thing is the product quality, and the low price and the guarantee of the quality are impossible for many European and American buyers; In fact, when some acquirers choose among many supplier offers, the first choice is the one with the lowest bid.
Regarding the price war between exporting enterprises of the same type in my country, suppliers of solar panels should focus on providing customers with better products and services. Price competition is a double-edged sword. Suppose we all take up this sword. The effect may be that all sides are stabbed and scarred; suppliers only have to wade through their own summed strengths to gain a place in the global race.